Europe’s best young talents, changemakers and innovators in entertainment
Since Italian rock band Måneskin’s rendition of “Beggin'” by The Four Seasons took over TikTok last year, the foursome have starred in a Gucci ad campaign, opened for the Rolling Stones in Las Vegas and sprung up. is produced for the first time at Coachella.
“There are so many ‘pinch me’ moments that happened to us in the last year,” the drummer said Ethan Torchio21 years old, said Forbes in an email. The band’s rapid rise to international stardom began after winning the Eurovision Song Contest 2021 title – Italy’s first victory on the show in 31 years – with their original hit “Zitti E Buoni (Shut Up and Behave )”. Måneskin’s music was subsequently used in nearly 10 million videos on TikTok, helping “Beggin” (released in 2017) climb the global streaming charts and the Billboard Hot 100.
“We often forget that stuff when we’re making music and hanging out and just doing what we love,” the Måneskin bassist said. Victoria De Angelis, 22, said in an email. “Then something unreal happens and we realize it’s not a dream.”
The group recently made headlines for the first performance of their new song “Gasoline”, written in support of Ukraine. “We wish we could do more,” says singer Damiano David. “But if there is ever a great opportunity to spread a message, we want to use our voice and our privileges for something important.”
Maneskinand their comrades 2022 Forbes 30 Advertisers under 30 in Europe Entertainment prioritize the positive impact of their work in the industry, from diverse representation to innovation.
To take crystal lake, 28, for example: influencer, DJ and founder of Cut By Krystal, a social media and production company. With half a million TikTok followers, Lake uses her platforms and her business to uplift marginalized groups and educate her audience on women’s, LGBTQ+ and mental health issues.
Lake isn’t alone in fostering inclusive communities. Angela Moneke, 29, and her company TAPE, a collective of women in film led by women of color, aim to celebrate diverse filmmakers through films and events. Meanwhile, the founder of Kusini Productions White cat, 28, shines a light on the voices of black women and girls by creating films on topics such as women’s right to choose, homelessness and more. Actress Hanna van Vliet29, calls for more positive queer representation through her role on the show Anne+.
The list also includes breakout stars Simone Ashley27, and Adam Nourou19— Ashley for her stunning performance as the lead of Bridgertonthe second season of which showcased Indian culture and won a Netflix record for most-watched English-language television series, and Nourou for being the first black actor to win a Goya New Actor Award.
Behind the scenes, other members of the Class of 2022 Under 30 Europe Entertainment are reinventing social media and the music industries. Designate Nigel Matambo, 25, created one of the first applications of wearable augmented reality technology in collaboration with the late Virgil Abloh and Louis Vuitton. british entrepreneur Josh Deal29, founded ZEBR, a service that is transforming TikTok and the music industry by connecting over 5,000 influencers with music to create trending sounds that drive sales and streaming spikes. A music production lesson is something for another listener Omar Meho, 26, knows this too. As the founder of Music Workflow Academy, Meho and his school have taught over 32,000 aspiring artists from over 150 countries how to DJ and produce music.
The Forbes 30 Under 30 Europe Entertainment 2022 list was finalized by a panel of judges from all walks of the entertainment industry: Ankit Desai, founder of SNAFU Records, Damien Couvreur, VP and Head of Original Series at Netflix France, l actress/screenwriter Temi Wilkey and rapper Mrs. Banks.
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