Cycling UK today announced the launch of ‘Cycling made e-asy’ which, from 2022 to 2023, will offer free e-bike loans in pilot areas across England.
Making e-bikes freely available to people who would not normally consider or have access to cycling as a form of transport is the aim of an initiative, backed by an investment of up to £8million from the Department of Transport, enabling Cycling UK to roll out the innovative e-bike pilot scheme, which is launching in 5 locations across England, starting with Greater Manchester.
Backed by an expert consortium of industry partners, Cycling UK will:
- Provide free loaner e-bikes, for a maximum of 3 months.
- Offer local authorities the possibility of traveling by electric bike, including an adapted electric bike.
Confirmed Cycling made e-asy partners supporting the implementation of the initiative include Evans Cycles, Raleigh Bikes, Specialized, Tier Mobility, Islabikes, Cycling Projects, Bikeworks, Fusion Media, Modeshift, Cyclescheme, Cycle Confident, Big Issue e-bikes, Cycling Association, Transport for Quality of Life.
With extensive experience of engaging with underrepresented groups, Cycling UK recognizes the barriers, challenges and perceptions that can deter people from trying cycling. This program aims to dispel common myths and raise awareness about e-bikes, with a focus on e-bikes allowing people of all ages to ride a bike with assistance, making climbing and commuting easier.
- Electric bikes will be made available in the hubs of each pilot site.
- Evans Cycles branches, local community spaces, select workplaces and educational institutions will be used to roll out the program.
The e-bike program is part of the Prime Minister’s ambitious Cycling and Walking Plan (Gear Change) to boost cycling and walking, with a vision that half of all trips in cities and cities are done by bike or on foot by 2030.
Through proven behavior change models, Cycling UK has the ability to deliver projects and programs that appeal to diverse groups and empower communities.
Cycling UK will use its existing local community network of over 400 community cycling organizations to quickly engage with underrepresented groups and non-regular cyclists to deliver high quality, inclusive activities. Their behavior change programs reach an average of 51% of non-regular cyclists and 27% of minority ethnic groups year-over-year.
Sarah Mitchell, Managing Director of Cycling UK, said:
“The project is a unique opportunity for Cycling UK to provide free and easy loaner e-bikes to communities across England. Each of our chosen locations will have a variety of e-bikes available to meet a variety of participant needs. .
“At Cycling UK, we understand that taking the first step to start cycling can be a difficult prospect for many people. This project will give them access to an unfettered e-bike to help them make a real change in their cycling habits. shift.
Cycling Minister Trudy Harrison said:
“The £8million we have provided for this scheme will help make cycling the natural first choice for many journeys – a key government commitment under the Prime Minister’s plan for walking and cycling.
“I’m grateful to Cycling UK for setting up this program on our behalf, giving people across the UK the opportunity to try something new while doing good for the planet.”
The program begins in Manchester in May 2022 as the first of the pilot locations and will be marked by a high profile media launch event supported by Evans Cycles. Users will be able to register for the scheme via the Cycling UK website from 12 May 2022 or via appointments at Evans Cycles and select community hubs.
For more information, please visit https://www.cyclinguk.org/cycling-made-e-asy
In January 2022, Cycling UK won a decisive legal victory against a local authority which had illegally removed a cycle lane, setting a precedent for the future management and provision of active transport infrastructure.